Like "Blair Witch," "Paranormal Activity" is fiction shot in documentary style as a young man tries to record strange doings and apparitions in the house he shares with his girlfriend.įans talked it up on Twitter and Facebook, while the movie expanded to more cities based on which markets received the most requests to see it on a Web site Paramount set up. The studio began two weekends ago with midnight screenings in 13 cities, the movie building buzz online much as "The Blair Witch Project" did 10 years ago. "Paranormal Activity" was acquired by former Paramount partner DreamWorks at 2007's Slamdance Film Festival with the idea that writer-director Oren Peli would re-shoot it on a bigger budget.īut after audiences responded well to a test screening, Paramount decided to sneak "Paranormal Activity" out in a manner befitting its raw, independent roots.
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